Text In Church leverages both short codes (62488) and long codes (555-555-5555) for different purposes.
The testing and research we have conducted found that folks in a church setting are are more accepting and trusting of a local, 10-digit phone number than a short code. Also, a short code does not allow for someone to respond to the message received to ask a question or get more information.
Our suggestion is to send your messages from your long code to build trust and relationships with your people with 2-way communication. After all, 45% of text messages are responded to and the long code is the only way for people to respond back to you in a personal way!
However, our system will leverage a short code if a message you send gets filtered by cell phone carriers or if a link is included. It's not an ideal experience for your people to receive some messages from a short code, but in the end, the delivery of your messages is the most important thing.
Short code text messaging may be ideal for mass alerts you need to send out to a lot of people very quickly, but it can feel impersonal because it's one-way communication.
The true power of text messaging is to interact with people in a personal and intimate way. The goal is to reach people and build relationships outside of our church walls. To keep the conversation going... you need to have a local phone number for your people to interact with.
There are other great benefits to having a 10-digit phone number:
- You can have meaningful two-way communication.
- Gathering guest information
- Providing targeted, relevant content
- Alert notifications and simple reminders
- They can save that number in their contacts so that when they get a message from you it will show up as such, not as some random number
- A 10-digit number means that you can have easy to use and unique keywords. Short codes have to share keywords because other people and churches are sharing the same short code.