Here at Text in Church, we recommend sending emails that are shorter and to the point. We are seeing a trend of people getting overloaded by emails and simply not reading long emails. So we designed our system to send simply and effective emails. We suggest giving links to webpages if you have lots of additional details to provide about an event and that is proven to work better than spelling all the details out that people gloss over or skip.
However, we understand you might still want to send newsletter style emails occasionally. So we have a way for you to do that through TIC. There are a lot of free sites out there where you can create complex and creative emails. With Text In Church, you can use these free programs and import what you've made into your Text In Church account.
To get started, choose the email design program you are most comfortable with. For our purposes of illustration, we went with Mail Chimp. It is free, and they have some cool design features.
Create the email with the design and images that you would like. Once you are satisfied with how it looks, click the "Save as Template" option in the upper right corner.
When you save it as a template, you can then go in and hit the edit button to export it as an HTML.
After that, open the document. Here you can copy and paste!
Once you have copied the email template, you can go into your Text In Church account and paste it into a Plain Text Email! You can do this for both a one-time message or for an automated workflow email step.
Schedule that message out, and when Text In Church sends the email, you will have a beautiful newsletter style email that will come with all the awesome benefits of Text In Church!
A few things to keep in mind.
- We have found that the readership drops when you send newsletter style emails. People assume it is spam and, at best, will glance and not read.
- Remember the purpose of sending the message is to get information out there quickly and efficiently, not to show off your graphic design skills.
- The use of hyperlinks is much more effective than an image. It also allows you to quickly get the info out there and provide readers an opportunity to respond.
- Authenticity is key! Sometimes flashy emails can give off the impression that the email is impersonal. You want to make connections and facilitate communication, not just pump emails out at them.