An effective guest follow-up plan can be simplified down to three basic steps: Gather, Connect, and Build. It is these three foundational steps that will ensure no guest falls through the cracks.
Let's talk through each step and where the different parts of your follow-up plan fit into them!
- Gather: This is the process of collecting (or gathering) guests' contact information. This can be done on your website, through a Plan A Visit feature, at your Welcome Center, during your Service through the use of a text to connect feature or a paper connect card, the opportunities are endless! Here's a great article going deeper into the Gather step!
- Connect: This is the step where the relationship building happens! This is the fun stuff. Texts, emails, hand-written notes, invites, and the list goes on! Don't miss this great article on all the different connection strategies you can use with Text In Church!
- Build: This third step is where you build out a system that can do this for you. For all of you, that's Text In Church! Through the use of automation and scheduling, your guest follow-up plan can be effective, efficient, and easy! Read this article for more Build tips!
If you haven't yet, click the easy button below to have the Guest Follow-Up Automated Workflow uploaded directly to your Text In Church account.