There are three message types that you will see in your automated campaign...
SMS Messages: these are designed to be short texts to Group(s) as a brief and convenient way to inform or remind them of a service or event.
E-mail Messages: these are designed to be a little more in-depth. You can add an image if you'd like, or try using hyperlinks to direct people to your webpage. This is super helpful!
Reminders Messages: these are for you or your staff. You can set them up to send to whomever you would like. Talk about effective delegating, huh? :) This reminds them to do something related to a Group. For example, make phone calls, send a handwritten letter, schedule a time to meet, and so on.