Your Text in Church account level is based off the number of SMS (text) and email messages in your allotment.
Cell phone industry standards are to send messages of 160 characters or less. Traditionally each unit of 160 characters is counted as one SMS message. Text In Church knows that sometimes you just need a few more words, so we allow you to go over 160 characters and only count it as one unit or message sent towards your allotment. However, we do have a handy counter in Compose SMS Message step so that you can try be aware.
For the best delivery we suggest you keep under the 160 character limit. Some phones may break messages up above 160 characters and that isn't the best experience for your members and guests.
Each message you send out to an individual counts as a message. You can send to a group of 100 people a group message, and that will count for one message per person or 100 messages (if you kept your SMS under 160 characters). Each reply that comes back in also counts towards your allotment.
You can upgrade your level of account to get more messages at any time, find that under your Settings menu.